Sunday, November 3, 2013

Week 8: Media Education - Marshal McLuhan

The Marshal McLuhan videos really interested me because they were in the 60’s, more than 50 years ago and they seemed to bring up issues that we are still currently struggling to address.

I thought it was intriguing during the introduction by Tom Wolfe, that Marshal McLuhan noted the apparent distinction between parents and children. He discussed that the generational gap was a result of “the disparity between a print bred generation and its audio tactical neotribal offspring”. His language used was how he referred to television and its effects; he said that “television is not a visual medium but audio tactical”. McLuhan recognized the influence of television on the youth at the time which seems to almost parallel the impact the internet and new technologies have on the youth of today.

McLuhan also noted the need for change in schools as a result of the technology and its impact on students and education. McLuhan said that the “new generation was bound to sit baffled and bored in classrooms run by print bred teachers. The educations system must be totally changed”.  I question how much change has actually taken place. I wonder how many students still “sit baffled and bored in classrooms” because teachers are not adequately prepared to teach using new technologies themselves, let alone about new technologies.

I think it is definitely up to school to teach critical media literacy but teachers need to be taught first. Teachers have to be willing to move outside their comfort zone and effectively reach students. I think if students are engaged in certain stimuli why not use those methods to our advantage but also guide students to use new technologies more effectively and critically.



Works Cited:

Marshal mcluhan speaks [Introduction by tom wolfe]. Retrieved from http://marshallmcluhanspeaks.com/introduction/

1 comment:

  1. Alexis,
    my concern with technology is in line with yours and McLuhan’s. I, too believe there needs to be more of a focus on technology within schools. Teachers need to be trained, it needs to be provided and incorporated within lessons. Kids are consumed by technology these days outside of school and we have opportunity to create that same consumption within our educational walls. It offers so much potential with engagement. Kids are supposed to learn from us! In this era it is way to frequent that teachers are learning from kids when it comes to technology.

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